9 Top Tips for Better Website Design to Improve your Customer Experience
Competitors are always looking for an opportunity to close a CX delivery gap. So make sure your UI (User Interface) and UX (User Experience) are meeting the needs of your CX (Customer Experience).
How Great Web Design Can Build
Customer Experience
Customer Engagement
Customer Growth
Why Web Design is your most powerful Customer Experience tool
Customers have huge sources of information at their fingertips. They can do business remotely, order services or products worldwide, and change their service provider very easily.
In fact, often, the first awareness customers have of your business is through your website. It is also where buying behavior and order processing largely takes place. That's why it has become crucial to make the right decisions for your website design. These days your website creates much of your 'customer's delight' critical to your success.
And that's why web designers care so much about every detail, color, website journey map, and more. Every interaction with your website is a decision-making point. So, Customer teams and designers (UX and UI) need to work together to ensure the experience is right for their target audience.
Unmet customer expectations are resulting in churn; the lack of digital transformation gains is translating to a loss of market share; and longstanding, durable business models are failing.
How does Customer Experience improve with better Web design?
A CX Focus gives us the following advantages.
Greater brand authority: How your customers experience your website can be a large part of your brand. The value and vibe, not just the marketing, create the sense of what your company stands for.
Omnichannel customer servicing: once you integrate your CX processes into your website, your services and offerings will have clearer value to your customers. This will improve your customer satisfaction. In addition, you can implement deeper engagement through social media.
Business and stakeholder alignment: Customer experience gets your business objectives synced with your customer's wants and needs. It becomes easier to shape your business as a unique and customer-friendly business by regularly interacting with your customers and stakeholders.
Customer feedback collection: You can get real-time organic customer feedback about your website and all digital platforms. Creating a community between your brand, products, and customers will provide the feedback you need, the connection they want, and the data to keep growing your business.
9 Tips to improve your Website
1. Personalize Customer Content
Connect with the individual. Use personalized content throughout your website, from the landing page, the navigation bar, and your products and services. Everything should seem inviting, on-brand, and focused on connecting with your customer. Talk to them, let them feel valued, and know that your website is a place for them to get what they need and interact with your company.
2. Make your website stand out
To make your website stand out. It's important to have a unique design that reflects your brand and values. According to a survey by Stanford University, 75% of users judge a company's credibility based on its website design. Therefore, investing in a good design that is visually appealing and user-friendly is important.
When it comes to user experience, one of the most important factors is how easy it is to use your website. A progress bar is a great way to keep users engaged and informed about the progress of their actions. According to a study by NN Group, progress bars can increase user engagement and reduce abandonment rates.
3.Keep it fast
Website speed is another critical factor impacting user experience. According to Google, mobile site loading time should be under 3 seconds. A slow website can lead to high bounce rates and decreased user satisfaction. Therefore, optimizing your website's loading speed is important by reducing file sizes, using a Content Delivery Network (CDN), and minifying code.
4. Offer a unique selling point
To attract and retain customers. It's important to offer a unique selling point that differentiates your brand from the competition. This could be anything from a special offer or discount to a unique product or service. According to a study by Nielsen, 60% of consumers are willing to pay more for a better customer experience.
Finally, it's important to cross-sell your products or services to increase revenue and customer loyalty. A good way to do this is by offering related products or services that complement the user's initial purchase. According to a study by Bain & Company, customers exposed to a company's cross-selling efforts are more likely to make additional purchases and have a higher lifetime value.
5. Rely On Social Proof
Add as much social proof to your business website as possible. Social interviews, testimonials, and anything that proves your credibility should be added. This helps get more customers for your products and turn the potential customers to your regular deal sealers. Almost all software project companies use this technique to add to their brand value.
Highlighting your customer's positive comments and reviews do more than focus on your company. It gives them a place to shine. So make them look good in the way content is presented and the style used. And always make sure to get customer approval before using. You might even be able to add a photo or other visual content to add to the message. Nothing sells a new client like a happy existing customer.
6. Provide Straightforward Support
It is very important that you provide simple customer support. The threshold for contact, messaging, and corrective steps should be seamless and transparent. Users should be able to contact your support team in just one or two clicks. Icons or pop-ups to create direct chats can be the easiest way to get the conversation started. Make sure that you have a way to capture the detail efficiently and effectively, but leave the heavy lifting with your service team, not the customer. And make sure they can track the status and follow up.
7. Make Buying Easy
No customer likes multiple confirmations, identity checks, and other complex structures for purchasing a product or service. Whether you are a subscription-based business or a one-time purchase business, you must ensure that you don't waste your customers' valuable time. So find the balance between confirmation and a clear and fast order process. Periodically review your order process by:
Testing the entire purchase process to track any lag or difficulty in purchasing.
Confirm how many clicks are needed to complete an order.
Correct overuse of pop-ups, promotional offers, and ID verifications.
The easier you make each step in the process, the better the organic marketing of your business will be.
8. Follow-up with Customers
If you think that your customer experience journey ends here, then you're wrong. But congratulations on turning your potential customers into your regular buyers. Make sure you build customer loyalty by following up with each customer to make sure they got what they wanted in the way they expected. And, if they have an issue, build trust by following through. For this purpose, web designers should include online surveys and emails: comment cards, and product review notifications.
9. Iterate Website Design
Make sure to change your website to meet your current and future customers' needs. But go beyond that as you grow your customer base, ask for feedback, reach out to repeat customers, and get their input on how you can be even better. Look for the latest trends and methodologies. Stay ahead of expectations by using your website to showcase your brand as an innovator in your industry.
Check the competitions sites to make sure you are not falling behind.
Look at new and innovative industries to make sure you stay cutting-edge and customer-centric.
Remember to ask your customer what they want and expect from your site. Then confirm you heard them and act on it.
The Take Away
Software developers and website designers are more than just tech coders. They are experienced makers. With the help of marketing, product, and other departments and in collaboration with UX teams, they can create a customer experience that can lead to long-term business success.
If you are working on a project for your website, check out the other articles on UX and Customer Experience, Journey, Storytelling, and more. And if you are a project leader, then look for the content on leadership skills and team building to improve the interaction between the functional and technical skilled members of your team.
I hope you found this article helpful. Please comment below to let me know what other topics on UX you'd like me to tackle? And let me know what kind of tools or templates would help you?
